Articles

Don't Get Caught Out – The Importance of Buying Certified Diamonds

Buying a diamond in any form is an investment. These beautiful and popular stones can be a great asset to you in your future – but only if you buy wisely! If you are looking to invest in a diamond ring, diamond necklace, or any other diamond jewellery, you should ensure that you only buy products that contain professionally certified diamonds.

Keep Your Options Open with Loose Diamonds – Unleash Your Creativity and Design Your Own Diamond Ring!

For most men, proposing to the love of your life will be an exciting but extremely nerve-wracking experience! There are so many things to get right – the time, the place, the speech. For those who wish to make a beautiful romantic gesture, there is a lot of planning that goes into “popping the question”. Many women dream of their engagement and wedding for much of their lives, so it is important that their partner lives up to these dreams!

Princess Cut Diamond Earrings – This Classic Shape is Popping Up on Red Carpets Everywhere, and You Can Get in on the Action!

Diamond Earrings never go out of style. These are a classic staple in any jewellery collection, and are amongst the most versatile accessories you can own. Diamond earrings go with any outfit, and suit any occasion. Diamond earrings with Princess cut stones are one of the most beautiful and fashionable ways to wear diamonds on your ears.

Give Her the Gift of a Lifetime – Mark Your Anniversary With a Stunning Diamond Necklace!

So you have your wedding anniversary coming up. You are no doubt shopping around for a present for your wife – but many men are just not sure what to buy! Most women expect a beautiful and special gift from their husband, especially on the milestone anniversaries such as the first, fifth, tenth and twentieth.

Princess Diamond Rings – Must know Facts

Diamond rings are traditionally known as engagement rings. A huge percentage of diamond ring sales are made to men proposing to their partners. But that doesn’t mean that women can’t buy a diamond ring for themselves! Modern women are much more financially independent than in the past, and in a far better position to get what they want for themselves, rather than waiting for a man to get it for them.

How to avoid scams when buying loose diamonds and diamond jewellery

There is something about diamonds which is very alluring. With the boom in the economy in the last few years, the buying of diamonds is on the rise. Diamonds are no longer the "unattainable dream".

Just look around you and you will be pleasantly surprised to find out almost everyone you know owns some sort of diamond jewellery.

Like any industry, the diamond jewellery industry has its fare share of con artists and scammers. In this world of advanced technology it is almost impossible to simply look at a diamond and determine whether it is real or not – especially if you don’t know much about diamonds. There are some steps that you can take to make sure buying diamonds ends up a joy instead of a nightmare...

The Importance Of The 4C's + the extra C you may not be aware about.

You may have heard over and over again the importance of 4C's in making an informed decision before purchasing diamonds. Now, most jewellers also agree that a 5th C is also vital. That is Certificate.

When shopping for diamond rings, loose diamonds, diamond bracelets etc, it is important to have a little knowledge about the C's. This will make you an informed buyer and ensure you are not paying top dollar for a supposed "flawless" diamond. Let’s look at the C's in greater detail...

Buying Diamonds Online

These days many businesses are marketing their products and services online. They have come to realise they can reach out to a larger audience. The potential to increase their revenue is enormous. In the last few years, many "traditional" businesses have begun to jump on the Internet bandwagon. Amongst them are jewellery shops. You still have shop owners who sell their jewellery in stores and some of them now also sell their wares on the internet. Yes, now you can easily purchase certified loose diamonds, diamond engagement rings, wedding rings and even diamond solitaire rings...